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Category Archives: Market

The cost of the company's detractors.
The cost of the company’s detractors.

We are going to comment on the cost of detractors within the profitability balance of [...]

29
Mar
métrica NPS
NPS as the main customer experience metric and its relationship to company profitability

Within customer experience, the NPS metric is one of the main keys. In December 2003, [...]

08
Mar
opinión del cliente
Why does customer feedback matter now more than ever?

Online reviews have been with us for a long time, but why does customer feedback [...]

08
Mar
response rate
10 strategies to improve the response rate of an online survey.

You have spent hours defining and creating a market research survey, but the response rate [...]

01
Mar
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