Category Archives: Customers

The application of artificial intelligence opens up a new era in customer experience

Artificial Intelligence can automate processes that are commonly done manually, allowing for greater procedural efficiency. [...]

The voice of the customer program, a competitive necessity for your company.

Did you know that according to Dimensional Research, 39% of customers will not engage with [...]

Customer feedback key to understanding the customer experience

The customer relationship is designed, as Forrester Consulting points out, to be an engine of [...]

Keys to a successful customer experience

In this post you can find out what differentiates companies with a successful customer experience [...]

Omnichannel and customer experience

Omni-channel is a marketing strategy that creates valuable experiences between a company or business and [...]

Learn how to connect the brand experience with your customers and employees.

Working on the brand experience can strengthen your customers’ relationship with your company.   What [...]

Do you really know how good your customer experience metrics are?

Measuring the experience through customer experience indicators has become the common goal of all brands. [...]

What is the customer journey?

The customer journey describes the end-to-end customer experience across different touch points.   The customer [...]

Customer feedback as a means to optimize the digital experience.

Customer feedback becomes relevant when it allows you to measure customer satisfaction and therefore improve [...]

Personalization of the customer experience.

Personalization of the customer experience is a key factor in 3 out of 5 purchases. [...]